• A new GlobalData survey finds that 39% of firms have already hiked prices in response to tariffs, and another 10% plan to do so.

• Just 13% say they won’t raise prices; many are instead cutting costs, renegotiating with suppliers, or absorbing the added burden.

• Among the firms making adjustments: Ford, Adidas, Walmart, Procter & Gamble, Microsoft, and Shein.